The Story Frame

About Video
Log In
← Back to all posts

Parenting Books are Sales Books in Disguise

by Carlos Garbiras
Nov 06, 2025
Share to…
Share

Parenting Books are Sales Books in Disguise

The thing is not the thing... (also, I'm back!)


My youngest daughter called for me a little before six. She has a scheduled light that turns on when they can get out of the room. (It sounds horrible as I write it down, but really, it is the most humane approach for everyone involved, especially sleep-deprived parents.)

I walked into her room and she told me what was bothering her, "Dad, seagulls are going to break into my room and eat me."

She has reason for concern. Seagulls are beautiful and creepy at the same time. But they can't break through our roof. Plus, we don't have that many around.

She should be worried about the crows because there are thousands around the redwoods in our backyard.

Before reading parenting books, I'd have tried to reason with her and, through flawless logic, show her the errors of her imaginative ways. Of course, it wouldn't have mattered because that's not how kids interact with the world.

Now, I know that what she is telling me is not what the conversation is about. This I learned through parenting books, which are sales playbooks in disguise.

What my daughter was getting at, besides establishing that seagulls are scary, which they are, she was confirming that in the middle of the darkness, I was close by, she was checking to see if she was still part of the family, she was checking to see if she mattered.

In short, she was checking for connection.

This is no different than any other conversation you are having, whether sales, negotiations, or relationships. The thing is not the thing. The thing is an expression of a much more primal need.

When you understand the value (and not value in a business-y way but in an ontological way), the person you are talking to is looking for, then it is easier to have a conversation or frame your piece of that conversation.


What's one time you realized a conversation wasn't really about what was being said?


You may have noticed already that I'm back to writing more consistently.

After a year of attempting to combine all my writing under one roof, I have come to the conclusion that it still feels disjointed. So I might as well honor that.

To help you understand where my different writing lives, see the breakdown below: 

The Story Frame - My thoughts on storytelling, writing and communication. (Free Newsletter - Kajabi).

Unequivocally Ambiguous - Personal essays and stories on culture, society and relationships. (Free Newsletter - Substack).

Great Story, Grampa! is an occasional newsletter for updates on my events, releases, performances, and whereabouts. (Free Newsletter - Substack).

Thank you for your patience as I figure out this messy journey of being a writer.

If you want to connect with me on social, you can find me on LinkedIn for my professional avatar or on Instagram for my wannabe-artist persona.

Responses

Join the conversation
t("newsletters.loading")
Loading...
What's Actually Stopping You From Writing Your Story?
Every writer who comes to me has stories ready to be told. Those stories belong to people who meet three very simple criteria. They have a life they've actually lived. They want the people they love to know about it. And they understand, somewhere in the back of their mind, that nobody is coming to write it for them. That's it. But here's where most of them get stuck. They think the problem is ...
30. That's the Whole Memoir. Let Me Show You What I Mean
My goal every year is to finish a memoir of a specific time of my life so my daughters can read it whenever they feel like it. That's the thing I've determined will matter most — not a publishing deal, not a byline, not a writing residency in Ohio. Just the actual finished thing, preserved for the people I love. To reach that, I don't need years of uninterrupted writing time. I don't need an MF...
I Found Hundreds of Photos in My Stepdad's Garage and I Didn't Recognize Most of his Life
I was in Dallas last week for my stepdad's celebration of life. It was the surreal kind of service — the kind that comedies are written about, and maybe one day I will write that story too. But celebrations of life can be healing, even when they're hard. Sitting down to write the eulogy, going through my phone for photos — it was touching in a way I didn't expect. The night of the service, we ...

The Story Frame

Lessons and Inspiration to Write Your Memoir

The Story Frame

About Video
© 2026 The Story Frame
Powered by Kajabi

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.